The Mobile DSPs Landscape

Mobile DSPs Landscape Badge

The value of a mobile demand side platform (DSP) lies in its transparency. Mobile DSPs allow you to buy mobile ad inventory, across a range of publishers, through a single platform. You can see the market rate for every impression you buy, control which exchanges you want to buy across and how much you want to bid. Mobile DSPs are designed to tackle the many challenges of mobile advertising, including targeting and the need for a positive user experience. Recent advances in technology mean that mobile DSPs can now track models, operating systems, screen size, location and more.

Not sure where to start? Check out our guide to the main players in our landscape ‘snapshot’ PDF and don’t forget to refer to our Mobile DSPs services directory for more information.

For a more comprehensive outlook on Mobile DSPs, go to our recent blogpost Top Mobile DSPs 2016, or download the PDF guide here.

Mobile DSPs Landscape