Mobile brand advertising company Kargo continues its expansion into the Asia Pacific region and has announced the launch of a second outpost in New Zealand. Tim Richards will be heading the new location as Kargo’s New Zealand Sales Manager. He will be based in Auckland.
In order to drive Kargo’s expansion in the country, Richards will be promoting its ad capabilities to brands and agencies. The company is known for its brand-safe, invitation-only alliance of premium publishers. It hopes that the latest move can boost Kargo’s portfolio in the region.
Harry Kargman, CEO and Founder of Kargo explains:
“Kargo New Zealand is the next, highly anticipated step after much success in Australia and a record year of global growth for Kargo and our high-end, high-tech mobile advertising. As an established, superior alternative to the ‘digital duopoly’ across both the US and Europe, it’s time to further extend the Kargo signature experience to new markets in the Asia-Pacific region where exciting partnerships are already underway.”
The expansion comes after a year of international exploration for Kargo, after it opened two international offices and grew its workforce by almost 60%. In addition, Kargo launched programmatic and software business and completed various mobile ad research initiatives. It further support the company’s Australian operational success after opening in January 2017.
Richards joins from mobile advertising company Blis and brings on board a wealth of experience at organisations such as Perform Group, News Corp and Yahoo. He has extensive knowledge of digital sales including direct and programmatic formats.
“Kargo’s core messages resonate with local brands, agencies and publishers. Brand safety, transparency and creativity are watchwords in the New Zealand industry, and Kargo is uniquely placed to deliver on these promises at scale,” Richards said. “I look forward to furthering Kargo’s presence in New Zealand and to help define mobile best practices, enabling advertisers to avoid ad fraud, bots and fake news. The creativity is first class and the ability to execute at scale in award-winning environments will prove to be a real boon for New Zealand advertisers.”