Mobile advertising to hit $100 billion mark in 2016, says eMarketer

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We’ve long known that mobile ads are a key driver in online advertising growth. Market researcher eMarketer now reveals milestone industry figures, with mobile advertising to surpass $100 billion in spending by 2016, accounting for more than half of all digital ad spending. Predictions represent a 430% increase from 2013, driven by consumer adoption of mobile devices.

Mobile ad spending worldwide to increase dramatically

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Source: eMarketer.com

Emerging and developing markets are driving the growth because consumers here accessing the internet through mobile devices only. The US and China are to lead growth, making up 61% of the market combined.

Mobile ad spending by country

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Source: eMarketer.com

In line with its worldwide forecast, eMarketer also launched the Ad Spend Tool, an interactive tool which provides data on traditional, digital and mobile ad spending in 22 countries. Interestingly, by 2018 Brazil will have made significant gains.

You can read more about the mobile ad forecast over on eMarketer.