Mobile advertising network ExoClick launches native advertising format

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Mobile advertising network, ExoClick, has launched a new native advertising format across its platform. Native advertising formats have been gaining ground over the last few years as they fit in more easily with publisher content and offer higher click-through rates. Consumers are said to interact between 20-60% more with native ads than standard banners.

The latest ExoClick addition comes in a range of format sizes and is fully responsive across mobile phones, tablets and desktops. That means it will auto-resize to fit the screen.

Publishers can customize the widget to copy the look and feel of editorial content across their site(s).

ExoClick hopes that the new native ad format will allow publishers to generate revnue without disrupting the user experience.

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Benjamin Fonzé, Founder and CEO of ExoClick explains that native advertising makes for a valuable transition from a site’s regular content to premium ad spots by offering less user disruption compared to traditional banner ads.

“After the user clicks on a native ad the key to driving conversions depends on how the advertiser creates their landing page, for example, use the page as a tool to educate the consumer about your product or service, provide customer testimonials, if it is a live cam product try interviews with some of the models. By making the landing page more lifestyle orientated you will increase your conversions because you are engaging the consumer.”