Keith Smith is co-founder and CEO of Payability, which works with suppliers to accelerate payments from online marketplaces, giving entrepreneurs the working capital needed to grow their businesses. Previously, Keith founded and ran multiple startups, including; CyberMortgage, Zango, and BigDoor. Keith lends his time to early-stage startups via Techstars and serves as an adviser, investor, and board member for multiple tech startups.
What is Payability and how are you positioned in the market?
Payability is a fintech company, providing alternative financing to suppliers of digital marketplaces.
What types of clients do you work with?
Our clients are primarily small and medium sized companies that generate their revenue from digital marketplaces. That may be an Amazon Vendor that is being paid by Amazon, or a mobile app developer that is being paid by the app stores, or a website that makes money from ad networks. In each case those companies are being paid 30 or 60 days after the end of the month. That time delay makes it very difficult to build and grow a business, and that is precisely the problem we solve.
What geographies are you focused on and where are you seeing the most growth?
We are primarily focused on companies located in North America.
What are your main tips for successful app business running?
I think managing and predicting cash flow is so important; it can mean the difference between struggling and really achieving that hockey-stick growth rate everyone wants.
What do you think the big themes for app development platforms are going to be in 2016?
As far as app development, I predict we’ll see a big focus on enterprise apps, more integration across devices, and more effort spent on deeply engaging users.
What company do you believe is doing a better job of helping app developers to grow their business? Is it Apple or Google?
I think Google is providing more opportunities for app developers, and you’ve seen that in the growth of Android usage. Google does more to promote its app developers and other contributors – the YouTube creator advertising campaign was brilliant – it seems like Google is focused on shining a light on its creator community and diversification – whereas Apple wants unification and support from big music acts. And that’s saying something considering I switched to iPhone a few months ago.
What do you think about Amazon AppStore from an app developer business growth perspective?
I think Amazon provides enormous opportunity for small businesses and startups – I love the Launchpad program they started mid-last year – and Amazon has developed so many tools to help the businesses succeed on their platform.
What kind of people work with you in the team at Payability?
Our team at Payability is amazing – I couldn’t be more proud of what we’ve accomplished as a team and also so impressed by the individual contributions. They’re a hard-working, funny, brilliant bunch – and so driven and focused on providing the very best product and service to our customers.
What mobile devices do you use?
I was an Android user for a long time and switched to the iPhone 6 a few months ago.
What are your favourite apps?
I really love these speed reading apps – like Spritz or Spreeder – it is such an efficient way to read.
Will you buy an Apple Car in a future? What features it should have for you to buy it?
I’ll never say never, but cars aren’t really my thing. I moved to New York City over the summer, and I don’t miss driving a car at all. But, I’ll never give up my Harley Davidson motorcycle.
If you want to know more about what Keith Smith does and how Payability helps companies to be more efficient with their revenue stream visit their website!