New Zealand-based advertising technology company Postr has just raised $3m in funds led by a group of private investors in Singapore as well as Gunung Sewu Group from Indonesia, K1W1, the New Zealand Venture Investment Fund and others.
Postr, which was launched in 2014 and creates a B2C app under the same name, plans to use these funds to expand into the telecoms market in Australia and South East Asia.
The company has a simple mission: help mobile operators increase their monthly average revenue per user by branching out into new revenue channels and providing sponsored opportunities for mobile subscribers worldwide.
Its telecom-branded white label applications allow clients to showcase their ads across Android lock screens. Android device owners who download the Postr apps receive personalised ads on their lock screens. They can then choose to engage with an ad by unlocking the device.
But even if they don’t engage, they receive a reward from their telecoms supplier in the form of data, calls or other credits.
Postr just recently worked with Australian telecoms firm Optus on the Optus Xtra.
Milan Reinartz, Founder and CEO, Postr said:
“We are delighted to welcome a few new names and well aligned groups and individuals to our small shareholder base. The investors involved have deep knowledge, an applied understanding of the industries we play in and high expectations of the team. It was important for us to find the right investors and to build a board that has an understanding of the telecommunications and advertising industries – people who are in a position to provide the right governance to help myself and our exec team achieve our goals in 2017 and beyond.”
In addition, Postr has announced new board members including chairman David Akers, Chon-Phung Lim, formerly VP and SVP at Hewlett-Packard and Oracle Corporation respectively, as well as Mun-Kein Chang, VP Product Management at Syniverse.
Reinartz adds that New Zealand makes a solid testing ground, but as a market is too small to focus on.
“Our intention has always been to eventually grow globally, with an initial focus on large developing markets in South East Asia where Android is dominating and mobile penetration growing incredibly fast. Sponsored data is a phenomenon on the rise, with mobile data being the most sought after source of connectivity. In the meantime, telco ARPUs are shrinking as people are no longer willing to pay for minutes or SMS, instead using OTT providers like Whatsapp and Facebook Messenger to make calls and send texts.”