If you think that a mobile industry conference should always take place in a closed venue with high ceils, think twice! Because this year Mobile Beach Conference demonstrated it again – behind any doubts – that a summer time IT conference should really be hold in an open-area venue like Odessa’s beach club IBIZA.
Two Day Event
This year more than 800 attendees from 29 countries, which is roughly 40% more compared with the last year event, flew to Odessa to make deals, listen top-notch speakers and hunt for any new piece of an insight from the mobile advertising experts. Here is a brief recap of the event.
The two day event had a pre-party for attendees to have a chance to meet each other before the next two days, when their time will be totally consumed by doing business. And that weekend was really fully-packed, the speakers lineup was presented by such companies as ironSource, MobVista, InMobi, Shazam, AdColony and the list went on and on.
The first day the weather did a serious attempt to mess up the schedule but it turned out the conference hosts were prepared really well and only the heavy shower of hail was an issue big enough to disturb the Mobusi team presentation. The sound from the falling hails was too strong for a human being to shout down it but Macarena Cenalmor, VP of Client Services at Mobusi did deliver the keynote anyway and everybody applauded.
The overall tone of a number of presentations, that were delivered during both days, was to give people a break from the standard narrative that was heard so many times, a bright example was the Billy Mobile team that was talking about advertisers vs. publishers relationships, via a cocktail metaphor.
The second day was luckier and allowed the guests not only listen another set of presentations but to participate in the industry wide problem discussion that was presented on the Mobile fraud: fight it or head it? panel.
One of the new things that made this year event different was the Startup Alley. In a nutshell, it was a chance for 10 startups to compete and pitch their app to the conference guests and see if they were lucky enough to get some traction and get an advertising support. The jury of the startup competition had such people on board as Ouriel Ohayon, Co-founder at ISAI and Appsfire, Hrish Lotlikar, Co-Founder & CBDO at The Rogue Initiative and others.
Finally, I’d like to point out that aside from a business perspective, the other key ingredient of a successful event is to create an environment, where several hundred people will have a great time being in a company of like-minded people and will be really into sharing their experience and helping each other to move their industry further.