Mobile brand advertiser Kargo announces revenue increase of 100%
Kargo, the mobile brand advertiser, has announced a milestone revenue of $100m in 2015, a 100% increase the year over and 5,500% over the last five years, reflecting the company’s position as a mobile advertiser and the rise of the mobile ad industry.
Kargo provides mobile-first advertising solutions
The company provides a complete solution for marketers to buy, design and deliver mobile ads across an editorial alliance of 300+ publishers worldwide, including Hearst, Bauer Xcel Media, CBS Interactive and Vox, reaching over 140m unique smartphone owners.
Harry Kargman, Founder and CEO, Kargo, says:
“Achieving $100m in annual revenue demonstrates that brands are quickly adopting mobile brand advertising and targeting their customers in the best editorial places. We solve the mobile editorial and creative problems, where Facebook and Google fall short. At Kargo, we understand that quality in mobile matters – we’re not just building technology for the world’s top publishers and brands, we’re creating state-of-the-art ad experiences crafted around consumer behavior.”
Founded in 2003, the company caters to over 200 major brands such as Target and Unilever to reach key customers across a variety of age groups. Its custom creative feature is what makes Kargo stand out among the competition. According to Integral Ad Science and Moat, its distribution ranks in the top 1% for ad effectiveness. More recently, the company was named one of the 50 fastest growing companies in New York, at 1,166% three-year annualised growth rate, according to Crain’s New York Business.
With offices in New York, Chicago, Dallas, San Francisco and LA, the company now has over 175 employees and plans to expand internationally next year.
“Most mobile networks sell audience or data only. [Kargo] zigged and went after super premium. They sell brand and storytelling, and [the ads] are large-scale and disruptive.”