Internet ad spend increased 17.3% to £8.6bn, with mobile driving 78% of that growth, rising 61.1% to £2.6bn. The report also predicts that total online advertising will rise 11.5%, while mobile ad spend is likely to climb 36.8% during 2016. For 2017, the report foresees an even smaller mobile ad change of 23.3%, most likely due to the saturation of the market.
Mobile ad spend drives Internet ad spend growth this year
The UK ranked third globally in terms of Internet advertising, following the US and China.
Tim Lefroy, Chief Executive, Advertising Association, explains:
“The UK is the fastest growing major advertising market in Europe, and its most successful exporter. It’s a tribute to our creativity and technical innovation.”
The data also found that UK ad spend increased 1.08% during 2015, meaning that for every person in the country, £308.56 was spent on advertising during that year.