Mobile drives UK advertising spend, according to Advertising Association and Warc
According to the latest Advertising Association/Warc Expenditure Report data, UK ad expenditure rose 6.8% in Q3 2015 to £4,6m. TV ad spend rose 10.8% driven by the Rugby World Cup. Internet ad spend increased by 13.2% with mobile driving the quarter at a 40.2% increase. Mobile spending accounted for 29% of total online spend, up from 23.5% in Q2 2014. Given the positive results, the 2016 ad spend forecast was adjusted upwards to 5.6%, expected to break the £20bn annual spend mark for the first time this year.
UK Ad Spend estimates and forecast
Tim Lefroy, Chief Executive, Advertising Association, said:
“This is the 9th successive quarter in which advertising growth ahead of GDP has helped to fuel the wider economy, and with growth of 5.6% expected this year our ad spend forecasts remain surprisingly strong.”