Mobile commerce company, Mobile Embrace, has just rolled out a cloud-based performance marketing tech platform to bolster its mobile digital performance marketing operations in Saudi Arabia, Qatar, Egypt and Bahrain.
Mobile Embrace expands into UAE
The move is part of a wider launch of its platform in Singapore, Malaysia, Hong Kong and the United Arab Emirates (UAE). Indeed, global brands in these regions have been keen to launch mobile marketing campaigns.
The Middle East, in particular, has seen some strong growth within mobile uptake. Here, 3G and 4G connections rose from 20 million in 2009 to 182m in 2015. That growth is likely to continue with mobile broadband connections to represent 69% of all mobile connections in the region by 2020.
Chris Thorpe, Chief Executive Officer, Mobile Embrace, explains:
“Growth in Mobile Marketing transactions, which are underpinned by MBE’s unique Performance Marketing capabilities, are accelerating. The rollout of the platform to four additional and very large markets in the Middle East will ensure MBE continues to deliver solid revenue from its mobile digital performance marketing offering – a powerful customer acquisition channel for a large and diverse range of businesses that is experiencing very rapid growth globally.”
The expansion follows the company’s agreements with two regional mobile operators earlier this year and the launch of its mobile digital performance marketing operations in May 2016 in UAE.
“The UAE has the highest mobile adoption rates of any Arab state, and MBE has targeted other Middle Eastern countries with equally strong opportunities for growth in mobile commerce. For example, the total value of revenue from ecommerce in Saudi Arabia is expected to double between 2015 and 2020 to almost US$11 billion2 . With 93 percent of Saudi Arabian Internet users accessing via mobile last year3 , MBE are well placed to capitalise on this rapidly emerging market.”
MBE’s performance marketing operations are now live in Australia, New Zealand, France, UK, Singapore, Malaysia, United Arab Emirates, Hong Kong, Saudi Arabia, Qatar, Egypt and Bahrain, with additional markets being assessed for rollout in the near term.