Mobile in-app advertising solutions provider, Manage, has become a certified partner of the TUNE Certified Partner Program (CPP). The CPP sets standards for data measurement and mobile advertising attribution and marketing. Its certification process lets marketers gain a better understanding of best practices mobile ad DSPs
Manage gets TUNE certified
Cameron Stewart, General Manager, TUNE, explains:
“TUNE is committed to helping marketers understand their mobile campaign performance through accurate measurement and attribution. We’re thrilled to add Manage to our group of TUNE Certified Partners that marketers can trust to deliver a seamless mobile advertising solution.”
Manage says it currently serves ads for 60% of the top 50 apps in App Stores and purchases inventory across 70 countries. Its bidding engine and algorithms allow Manage to process up to 400,000 ad requests every second.
With demand for mobile programmatic advertising undoubtedly on the rise, confidence in campaign performance and efficacy is becoming more of a challenge for advertisers.
If partners aren’t abiding by a common set of standards and practices for reporting performance and yield it can become tough for marketers to measure campaign performance.
Manage has now shown commitment to best practices by becoming a certified TUNE partner.
Mike Ng, CEO of Manage, adds:
“Getting certified as a TUNE partner is important to Manage. As the mobile marketing landscape becomes increasingly challenging to navigate with multiple DSPs and technology vendors to choose from, TUNE’s CPP has proven to be a valuable resource for marketers, serving as a beacon of trust, quality and seamless integration.”
The expansion is in line with Manage’s plans to grow its mobile advertising reliability. The company extended its platform for access to social media app inventory in April this year.