One of the most difficult issues in mobile is promoting your mobile site or application. Mobile search is still not very effective and appstores are increasingly saturated. So what’s an independent publisher or developer to do? Well, historically a key traffic driver for independent sites and apps has been link exchanges but these can be time consuming to set up and it is hard to manage the relationship – how do you know the other party continues to send you sufficient traffic to keep up the link?
Simon Judge is an independent mobile developer and author of the very excellent Mobile Phone Development blog. Here’s what he’s been working on:
In my spare time, as a hobby activity, I have been working on a mobile link exchange. It allows text links to be placed on mobile web sites or within applications. Each request for ads returns two ads. Showing someone else’s ad gets you a credit for displaying ads on yet someone else’s site or application. So, for every view by your end user, you get up to two ads shown on other sites or applications.
I am looking for a few people to try it out. It works on wml, xhtml, iPhone, Symbian, Android, Blackberry and Windows Mobile. In fact, it’s possible to swap ads on one platform for ads on another. It’s also possible to target ads by country and network operator.
The system supports static mobile web pages, via javascript, where end users have javascript available. Alternatively, I have examples for use from php, cgi (perl), jsp, classic asp, c# (.NET) and vb (.NET). I also have tips how to integrate into the various mobile platforms or use the HTTP GET or POST API.
I’ll post another time on how it was built. I had to think carefully about supporting lots of requests per second as well as serving ads very quickly. I wasn’t able to use CGI (php or perl) nor conventional databases.
Meanwhile, if you are interested in being one of the first people to give it a try, free of charge (the final service will also be free), then please contact me at simon@simonjudge.com explaining who you are and a bit about your mobile site or application.
This sounds like a great project so please drop Simon a line and help to get it off the ground.
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Nice post about mobile link exchange if anyone is interested in exchanging with my site about cheap mobile phone deals, its a comparison website just visit the resources on my site: http://www.mobiledeals123.co.uk
cheers
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