SessionM, a mobile loyalty and advertising company, has raised $12m in its latest funding round, bringing its overall total to more than $38m. Causeway Media Partners led the round, and it has attracted investment from NTT DoCoMo Capital, Highland Capital, and Charles River Ventures.
The company intends to use the new funds to speed up the launch of its latest enterprise program, and put a selection of major deals into action. Its list of clients includes NTT DoCoMo, Rakuten, and AT&T-owned Cricket Wireless. SessionM provides both loyalty management services and a mobile advertising platform.
The mPoints system is one of SessionM’s loyalty schemes, seen here in the Moviefone app
Lars Albright, SessionM’s co-founder and CEO, said:
“Our 1,500 app developer clients know that our platform keeps customers and keeps them engaged longer. Big brands now know that mobile is the central point for customer engagement and isn’t just about apps. With the SessionM mobile enterprise platform, they’re now able to act accordingly across the whole consumer experience to better engage, message and target their most valuable consumers. We do all this while integrating with existing solutions and in the process make the entire marketing stack more intelligent and effective.”
Albright expects SessionM to double its sales to $50m in 2015, and told Bloomberg in an interview that the company is, “Seeing just unbelievable demand,” for its services. Cricket Wireless says customer engagement has increased six to ten times since using SessionM’s customer engagement platform. You can learn more about SessionM by visiting its company profile here.