Location-powered mobile marketer, Verve, has just announced Tom Kenney as the newly appointed Chief Executive Officer, effective immediately. Kenny is the original founder of Verve and previously served as both President and Chief Innovation Officer since 2015.
Verve announces Tom Kenney as new CEO
As president and CEO, Kenney will focus on the business’s growth by zooming in on the mobile marketing platform to increase foot traffic and sales for clients across the US and overseas.
More recently, Kenney has focused on utilising mobile location to drive mobile marketing campaigns and implement technologies across the Verve platform.
Before founding Verve, he spent five years at BlueRun Ventures, overseeing investments in mobile internet technologies. In addition, he held various management roles in the telecoms industry.
“I am honored to have this opportunity to lead the extremely talented Verve team as we build upon positive market momentum and move the company forward in executing against our strategic plan for continued profitable growth. I am energized to capitalize on the ever-growing worldwide demand for mobile marketing solutions that drive sales and to further evangelize the combined power of location and data-driven creative in delivering results.”
He succeeds Nada Stirratt, Verve CEO since April 2015, who’ll be moving on to the next chapter in her career.
Jonathan Ebinger, General Partner, BlueRun Ventures and member of Verve’s board of directors since 2010, adds:
“Tom transformed this start-up business into a respected and profitable mobile marketing company surpassing $100 million in revenue this year. He has the essential leadership and industry experience to take Verve to the next level and further penetrate the $54 billion US mobile advertising market. We are confident that Verve, with Tom’s vision, will continue to be a trailblazing partner for innovative marketers worldwide.”