Swrve, the San Francisco based mobile marketing automation company, has raised $10 million that will be used to fund ongoing marketing services and engineering expansion. The funding comes three months after Swrve newcomer Christopher Dean became CEO of the company.
Christopher spoke on the development:
“As our conventional understanding of ‘e-commerce’ becomes increasingly obsolete and more and more consumers conduct business via mobile devices, it is platforms like Swrve that will control and grow the consumer relationship. Our vision is to orchestrate the messages and content around data and increase the retention of users to make them lifelong customers. We are moving to nontechnical customers in a wide variety of markets, and this capital will enable us to reach them quickly and efficiently.”
Swrve has raised $22 million in total, and previous rounds included backers such as Intel Capital, SV Angel, and the founders of Mochi Media to name but a few. In the past 12 months Swrve has also seen a 300% expansion in its customer base, along with having access to 500 million unique device identities and processing more than 3 billion events each day for over 100 businesses. The growth of companies like Swrve with increasingly sophisticated app marketing solutions is a sign of the growing maturity of the app market, as the focus shifts from driving downloads to building rich customer relationships with users.