“The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The guidelines are the industry standard for cross-carrier mobile content services such as text messaging (SMS), multimedia messaging (MMS), shortcode programs, Interactive Voice Response (IVR) and mobile Web.
Produced by the MMA’s CBP Committee, the new, version 5.0 guidelines provide measures of acceptable and unacceptable practices for all players in the U.S. ecosystem. The guidelines also serve as the benchmarks for the four largest U.S. wireless service providers – Verizon Wireless, AT&T, Sprint and T-Mobile USA – eliminating the need for brands, agencies and marketers to refer to four separate carrier playbooks.”
If you’re involved in mobile affiliate marketing this is a great resource and well worth checking out to check that any marketing or services you are running stay on the right side of best practice.