Mobile marketing firm Skrilo receives $1.5m in angel investment to bolster mobile rewards programme
Skrilo, the mobile marketing company based in Gurgaon, India, has raised $1.5m from angel investors including ex-Google employee and CEO/Co-Founder of LivSpace Anuj Srivastava, and Arvind Tiku of AT Capital Group, among others.
Skrilo raises $1.5m from angel investors
Skrilo plans to use the funds to market its rewards programme to consumers and establish the company’s product range.
The company has big plans to go global within the next two years.
It was founded in 2015 by Manish Sinha, Co-Manager at Amoeba Capital in Singapore, and Gaurav Singh, a software programmer with 12 years of experience under his belt.
Skrilo provides rewarded mobile advertising campaigns for marketers to connect more easily with consumers and offer a less intrusive and more engaging way to market products and services.
The matching consumer app is currently only available for Android devices, but that’s not a big deal right now since Android market share in the country stands at a whopping 73.3%.
Android versus iOS web traffic in India
Manish Sinha explains:
“In India, it is estimated that the smartphone usage will jump from 200 million to 650 million in the next 3-4 years. Digital advertising is still in its nascent stage and mobile marketing is an extremely small percentage of digital advertising and overall global advertising and marketing industry today. The current scenario offers only intrusive mobile marketing solutions which is not readily acceptable by the consumers. Skrilo is a paradigm shift from intrusive marketing & advertising to non-intrusive marketing and advertising. Our platform engages the consumers meaningfully in the mobile space.”
However, the rewarded advertising sector for mobile devices is not without competition. In India, there are a number of key players in the market with Nearbuy, CouponDunia and Couponada as the main ones.
It remains to be seen which one can establish itself as the leading player in the field.