Mobile marketing platform Tune has secured $27m in new funding, with which it plans to increase its engineering team, introduce new products, and ensure it bounces back from being dropped by Facebook in early 2014. Tune currently runs two products: HasOffers, a name which was formerly used for the company itself, and MobileAppTracking, or MAT.
Tune says its platform is used by 60% of the top 20 grossing apps found inside the iTunes App Store, and is used to help marketers manage paid and organic campaigns. Individually, HasOffers primarily gets used for managing publisher relationships, while MAT tracks app installs, engagement and purchases.
CEO Peter Hamilton commented on the company’s plans for the future, saying:
“You will see us come to market with beautiful, unified, and connected solutions for marketers. We’ve been listening, building, acquiring, and listening some more to marketers, and we’re poised to actually deliver on what the whole ecosystem has been asking us for. You;ll see the worlds of paid, organic, and internal campaigns converge into one, and you’ll see bridges built to better connect marketers with platforms, networks, and publishers.”
According to a TechCrunch report, Tune has reached $60 million revenue rate in January 2015, and is planning to launch its new products before the middle of the year. In another interview, Hamilton joked about the size of its $27m funding round, saying, “We don’t plan to spend it all.” Visit Tune’s profile to learn more about the company.