Mobile video ads are in(-app)! Vungle notes significant growth in APAC markets
Vungle, the marketing platform for in-app video ads, has just announced that overall revenue in APAC markets grew 400% from last year. That’s a significant jump for the company which lets publishers create mobile video ads to engage their audiences.
Vungle announces great results for APAC region
The company says it plans to showcase at the ChinaJoy International Digital Entertainment Expo held July 28-31 at the Shanghai New International Expo Center this year, after having successfully launched offices in Beijing, Seoul and Tokyo. Video revenue in the APAC region is set to reach $35bn in 2021, according to Media Partners Asia. China will take a 76% share of that.
Zain Jaffer, CEO of Vungle, has been proud of the company’s achievement. He says:
“For nearly five years, we have worked tirelessly to drive innovation in the mobile video advertising industry, and we’re excited to see the quick adoption of our platform on such a massive, global scale. As we look to expand our footprint in China and throughout the APAC region, we are excited by the prospect of providing even more developers with the infrastructure to maximize revenues and drive user engagement.”
Playrix, which makes free-to-play mobile games, is a Vungle client. The company says that tapping into Vungle’s network for publishers in China and being able to target users has helped the game maker understand its audience better and identify how they spend their time.
Having worked with Vungle over four months, Playrix noted an increase in the number of active users and revenue. It drove install volume by 36% and revenue by 43%.
In addition, Vungle has provided rewarded in-app video ads, which improved Playrix’s fill rates from 55% to 90%.
Aleksandr Tarasov, Director of Marketing, Playrix, says:
“Vungle is currently among Playrix’s top advertising partners for both install volumes and the quality of the players. In particular, for Township, Vungle’s results in China are the best of all partners.”