Jun Group, the mobile video ad tech firm, announced that it raised $28m in funding from investors Halyard Capital and Bridge Bank. The funds will allow the group to expands its efforts within video as well as branded content marketing.
Jun Group offers marketing solutions for advertisers and publishers
The company said it had a 90% annualised growth over the last two years due to its expansion into mobile video ads in apps. Jun Group offers mobile gamers incentivised ad views as part of its in-app ad offerings. Mitchell Reichgut, CEO, Jun Group, says:
“Branded content is the future of online advertising. It is also the present. Our platform drives interactions with specific consumer segments, at scale. We do it honestly, in premium destinations across devices. Now is the perfect time to take our growth to the next level, and we’ve found the ideal partners to help us achieve our aggressive goals.”
Top advertisers such as McDonalds and Microsoft are already part of the company’s client roster. The company also delivers ads to games developed by Zynga and Viggle.
According to Reichgut, Jun Group has a strong market position due to its quality relationships with app partners, despite app developer marketing becoming an increasingly competitive field. The latest investment may help the group to compete more efficiently with the likes of Google and Facebook within in-app video advertising.