Big news – Mobpartner, the pioneer of the mobile affiliate marketing industry has scored a big round of investment. According to Techcrunch they’ve raised €2.5 million ($3.5 million) from French-based VCs. They are going to use the money to develop mobpartners services in both Europe, US as well as in the hyper growth emerging mobile markets in Africa, Asia and South America.
Mobpartner really deserved this raise, they have been around since 2008 and were doing CPA-based mobile advertising way before anyone else. With the likes of offermobi , moolah media and kissmyads recently coming into the market and making a big noise and getting funding it’s great that the pioneers have got some recognition.
From an affiliate perspective mobpartner is great. The platform works well, they pay on time, by paypal and with a low $50 minimum. They also let you manage your account via mobile as well as on web. There’s loads of campaigns on there for all kinds of countries. Recent innovations like their API make it even easier to integrate their mobile affiliate campaigns.
Techcrunch says that in the last half year, MobPartner has completed over 1 million transactions so they are clearly getting a lot of traction.
- Performance-based mobile ad platform MobPartner scores €2.5 million (eu.techcrunch.com)
- Offermobi raises $1m in funding for mobile affiliate marketing (mobyaffiliates.com)
- KissMyAds launches – another new mobile affiliate network in town (mobyaffiliates.com)