Moburst opens new office in San Francisco and receives funding of $1.6m
Moburst, the mobile marketing agency, has opened a new branch in San Francisco to cater to growing demand for its mobile marketing services. The new location is being led by Erez Halperin, Director of Business Development and now being promoted to VP.
Moburst expands business operations
The company was launched 2.5 years ago in Israel and has since expanded rapidly. During the past quarter, it was named “Top Marketing Agency” by MobyAffiliates, AppIndex and Clutch. This month it has added the title of “Best Mobile Agency in Europe” from MBC to its awards.
The company already has one location in the US in New York.
It prides itself on a slightly different approach to mobile marketing which streamlines and refines the process from inception to execution, paying particular attention to strategy, product, creative and app store optimisation. That approach has seemingly paid off for the company, which expanded its client portfolio rapidly to include Google, Pfizer, CentralWay, LivePerson, eBay, Refinery29, NYFW and HotelsCombined.
Gilad Bechar, Founder & CEO, Moburst, says:
“Marketing agencies in the market today fail to answer the needs of their clients in the mobile arena, and this creates ‘the perfect storm’ for the aggressive growth of the company which grew 520% in 2015. The current climate in the industry demands smart integration of technological advancement and an in-depth understanding of the app store algorithms in order to bring significant results and a positive ROI in the age of mobile.”
In addition, the company also announced an investment of $1.6m led by several investors including Centralway. To date, the company has raised $2.4m in investment capital.
It has used the cash injection to develop its proprietary technology as well as an ASO algorithm that enables improved indexing of apps on Google Play and the Apple app store. It also added a media buying optimisation tool for better ROI-based user acquisition.
New funds will be allocated to continue to build state-of-the-art technologies for the collection and optimisation of data points through mobile funnel in addition to expanding its team and branches worldwide.