Through Harrenmedia, Moburst will be offering its mobile strategy development tools as well as mobile product optimisation suite and creative features, alongside App Store Optimisation and media buying. As part of the partnership, Harrenmedia’s local teams will enable these services across startups in Argentina, Brazil, Mexico and other LatAm countries.
Moburst and Harrenmedia partner for LatAm exploration
Gilad Bechar, Founder and CEO of Moburst, explains:
“Latin America is one of the fastest growing mobile markets in the world right now. It is our intent to help local brands and startups take advantage of the growth in the region, giving them the professional services we’ve been providing brands like Google, Deezer and Pfizer in the past year. I believe that with Harrenmedia, we’ll be able to reach more companies in the region and empower them to achieve mobile success.”
According to eMarketer, LatAm is one of the fastest growing regions for mobile marketing. Ad spending is set to reach $7.92bn in 2019, up from a projected $2.34bn this year.
Ad spend in LatAm countries 2014-2019
Pablo Potente, Co-CEO of Harrenmedia, and an investor in companies such as Alibaba, Spotify and Happn, adds:
“I was very impressed by Moburst’s innovative approach to mobile marketing and believe that brands and business in Latin America can benefit from the combination of Harrenmedia’s professional advertising services and Moburst’s expertise in the mobile arena.”