mobusi Acquires Upplication – The Mobile App Building Platform for e-commerce

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This article was first published on mobusi blog.

Today we are pleased to announce the acquisition of Upplication.

Madrid, 28th March 2017 – In 2013, one engineer and one journalist joined together with a clear idea in mind: to change the way in which an SME (99% of Spain’s business network(*)) could create their own mobile app – without the need for previous knowledge, time nor an extensive budget. Their vision soon became Upplication, which in 2014 caught the eye of Wayra (the Telefónica Open Future startup accelerator) and who today joins part of our team.

With the purchase of Upplication, we expand our services even further, already allowing companies to communicate with their clients through web, SMS and apps.

This acquisition sees us strengthen ourselves as the strongest global mobile group across the world. Upplication is an extremely important company for us since we’re now entering the world of SMEs and e-commerce”, states our CEO, Alberto Cenalmor.

Automatically building apps is an existing need for many companies – after creating the apps, they will become direct clients of mobusi who will be able to acquire highly qualified users for them”, highlights Cenalmor.

José Luis Vega de Seoane, a Software Engineer, and Víctor Rodado, a Journalist, re-invented the mobile app building sector with Upplication, the easiest mobile app-building company available for SMEs, entrepreneurs and local businesses.

Upplication is a SaaS (Software As A Service) and offers pricing plans adapted to each type of company, therefore facilitating technology by banishing the high cost barrier that development usually entails. With Upplication, a SME can rely on its own application through payment plans or, maybe even for free in the future, in exchange for its advertising monetization. Upplication also stands out for its customer service and support, with various contact channels, and its personal tutor, an expert that accompanies clients throughout the whole process of creating the app. Furthermore, they publish the apps on the Apple and Google stores themselves, implying the removal of another barrier, which some business owners have encountered themselves with.

Nowadays, Upplication, counts with 12 employees and has already helped 30,000 users in 78 countries worldwide. A few months ago, they launched Facebook onboarding, a new integration making the creation of apps even easier and faster. With 3 clicks literally anyone will have their app created.

We will continue working together to keep on improving possibilities and service quality. Up until now, Upplication had a business agreement with Telefónica, after Wayra selected this company in 2014, among more than 660 projects for its start-up acceleration programme.

Upplication’s CMO, Víctor Rodado Frutos, pointed out the following from the agreement: “We’re looking forward to working together, launching new products and gradually helping worldwide SMEs even more”.

José Luis Vega de Seoane, in charge of the company’s global management, expressed: “This is a very important step because together we are going to offer better solutions for SMEs and we will be able to speed up their digital transformations at a global level.

To carry out this operation, mobusi has sought the legal advice of Squire Patton Boggs.


*According to the following report: ‘Retratos de las pymes 2015,’ produced by the Ministry of Industry, Energy and Tourism in Spain in their support for SMEs.