Mobvista, the mobile advertising technology firm based in Asia, has announced the acquisition of Denmark’s behavioural analytics platform for game developers, GameAnalytics. The move is part of Mobvista’s plans to expand its global reach and services, giving game developers access to a complete ad tech platform. Terms of the deal were not disclosed.
GameAnalytics dashboard for game developers
Mobvista says it has chosen GameAnalytics for its rich player insights to complement its own ad technology and native ad mediation service. Mobile developers will gain the ability to automate the understanding, retention, and monetisation of users to maximize eCPM.
Mobvista’s global mobile ad network captures over 10bn daily impressions across 240 countries. The company has been expanding rather aggressively overseas. Its acquisition of GameAnalytics follows the purchase of NativeX in March 2016 in the US. Clients of the company include Baidu, Tencent, Alibaba, Uber, Electronic Arts, SGN and Machinezone.
Robin Duan, Founder and CEO, Mobvista, says:
“Acquiring GameAnalytics in Europe, like NativeX in the U.S., is helping us to rapidly develop a multi-dimensional, global ecosystem of mobile traffic. We’re confident that GameAnalytics’ best-in-class technology and 20,000-strong developer community will increase our mobile marketing solution’s effectiveness to the benefit of both the supply and demand sides.”
GameAnalytics will continue to operate as an independent platform to provide its free analytics services. The firm’s clients include game studios Flaregames, PopCap Games, Illusion Labs and Hipster Whale.
Morten Wulff, Founder of GameAnalytics, adds:
“Together, the strengths of Mobvista and GameAnalytics create a one-stop, revenue-boosting solution for game developers. By combining the best monetization platform with powerful in-game behavior analytics, we can ensure the right ad is pushed to the right audience at the right time. We’re very excited to join the Mobvista family, and we look forward to accelerate platform innovation and continuing to improve the ways game developers across the globe identify and monetize their most valuable players.”