Mobvista Enters the Korean Market, Expanding its Global Footprint
Mobvista, the largest mobile advertising platform in Asia, has officially entered the Korean market. The company held its first event in Seoul, titled “How to Accurately Reach Global Users and Get Higher ROI?”. The forum was supported by Tune, a world leading application data tracking and analytics company, attracting over 150 mobile marketing experts and professionals.
In the forum, Irene Yang, Mobvista Director of Business Development in APAC, Junsung Park, Mobvista Korea Sales Head, and Sehee Cha, the Account Manager of TUNE, shared their visions. Mobvista has now officially started exploring the Korean market and has further expanded its overseas presence.
Irene Yang, Mobvista Director of Business Development in APAC was giving speech in the event
With more than 70 percent of smartphone penetration, Korea outpaces North America and Europe by at least 10 percent, at the top of the mobile market world. Many customers in Korea own smartphones. Chinese mobile Internet companies are broadly optimistic about Korean market and many of them have made great successes in Korea, such as Efun, Kunlun and other gaming companies.
After China, US, Europe, South East of Asia and India, Mobvista has recently announced its Korea office set-up in Seoul. This local presence will enable Mobvista to deploy a deeper rooted business engagement with local partners and stakeholders. Besides, the company is also actively open to various new investment opportunities in the Korean market.
Mobvista has been helping global and regional e-commerce and gaming companies to reach more users and maximize the monetization with their comprehensive mobile marketing solutions. For its high penetration of both smartphone and mobile payment, the Korean market has many opportunities. Being in Korea allows Mobvista to stay on top of developments in the region.
Mobvista founder and CEO Wei Duan said:
“As the largest mobile ad platform in Asia, Mobvista has abundant high quality Korean traffic and can provide transparent, accurate and stable user acquisition services to Korean game, social, e-commerce and brand advertisers. We will work with local innovative user-centric developers on business and capital, provide traffic monetization management services beyond expectation and further enrich Mobvista’s traffic ecosystem. In mature Korean market, we will cooperate with local incubators to support tech startups and enhance Mobvista’s overall capabilities as a technology-driven ad platform.”
Starting the operation in March 2013, Mobvista has become the largest mobile marketing platform in Asia and has built a mobile traffic ecosystem with over 10 billion daily impressions covering 243 countries and regions. Mobvista provides comprehensive solutions like performance ad and app store search optimization, helping advertisers to better engage with global users. With mediated top quality international ad sources, customizable native ad formats and algorithms, Mobvista’s Native + Video Ad Mediation Platform Mintegral helps developers to maximize their monetization.
In November 2015, Mobvista went public at National Equity Exchange and Quotations (NEEQ) as the largest Chinese mobile marketing company. According to its 2016 H1 results, Mobvista’s revenue reached $118.174 million with net profit of $11.525 million, the highest among the same type of listed companies at NEEQ. In addition, Mobvista acquired NativeX in February and GameAnalytics in July this year. At present, Mobvista has offices in 12 cities across the world with nearly 500 employees.
In September, Mobvista opened its office is Seoul. With about 10 employees, Mobvista Korea now provides marketing services to over 50 gaming and e-commerce advertisers, including Bitmango, Com2us and Netmarble etc.