Global mobile ad platform, Mobvista, recently announced its intention to expand business in the US, a key market for the company. Launched in 2013 in China, the platform has grown fast and recently ranked third on Android Power Ranking in Gaming Performance Index by AppsFlyer. It now seeks to leverage its worldwide mobile Internet traffic to enable US-based game, eCommerce and branding advertisers to reach larger audiences and penetrate the overseas market more effectively.
Mobvista announces US expansion
The company offers proprietary technologies for publisher filtering and auto-ad placements. It’s advertising platform features retargeting capabilities, whilst its M System for publishers lets them build their own intelligent monetisation system and achieve a 30-50% increase on monetisation.
Within the US, the company currently serves 30 local and direct advertisers. It has helped clients Baidu, Alibaba, Kabam and Lyft to penetrate the US market, reaching hundreds of millions of users. Around 15% of its revenues are generated from ad-spend in the country.
Wei Duan, CEO, Mobvista, explains:
“US mobile users spend more than 30% of their time on their smartphones in foreign applications, which is mostly contributed by publishers from Asia Pacific region. As Asia’s largest mobile advertising platform, Mobvista has abundant and high-quality North American traffic, ensuring transparent, accurate and stable user acquisition for games, social, eCommerce and brand advertisers from the United States. We will also build in-depth cooperation on business and capital levels with app publishers in the US who carry the American spirit of innovation, providing superior monetization management and services, and to further enrich Mobvista’s traffic eco-system. We at Mobvista are committed to innovations in the field of mobile advertising. In developed markets, like the US, Mobvista will pay more attention to the start-up tech firms and work closely with local incubators to enhance our technical capabilities as an innovation-oriented advertising platform.”
Mobvista says that the US market’s focus on innovative technology, compared to China’s focus on utility applications creates an interesting gap and opportunity in the market for Chinese firms to provide utility apps.
Earlier this month, the company announced a $100m investment to build its India business until 2018. Given its rapid growth, India is set to become one of the top three markets for the mobile industry alongside China and the US.