Mobvista, the mobile advertising platform, announced a strategic partnership with Twitter, joining the social network’s Premium Partner Programme. Given the demand for overseas promotion among Chinese businesses, Twitter makes a great partner for Mobvista. The social network currently has 320m monthly active users with 80% of them posting from mobile devices. It’s Premium Partner Programme makes it easier for advertisers to find qualified partners to achieve better results on Twitter and beyond.
Mobvista partners with Twitter
Mobvista covers 240 countries globally, delivering 10bn daily impressions. It features a rich database of user profiles to enable businesses to acquire new customers on a larger scale.
Wei Duan, CEO, Mobvista, says:
“Strategic cooperation between our companies is an important step in improving the global reach. Mobvista and Twitter have common goals in helping Chinese app developers grow their businesses overseas. We believe in Twitter platform’s abilities to help advertisers reach their target audience and fulfill different business needs.”
Mobvista has been running a wide variety of global campaigns since February 2014. A promotion for online shopping site AliExpress ranked the site as a number one in Russia, as a top five in Spain and top 10 in the US. In addition, Mobvista improved the ranking performance for gaming app Clash of Kings, driving over one million app installs within a month.
The partnership follows news of a $100m investment from Mobvista to drive its Indian business ventures. The company already has offices in Hong Kong, Guangzhou, Beijing, San Francisco and New Delhi with 300+ employees. It also ranked second among AppsFlyer’s Top 25 media sources for eCommerce, travel and utility apps last month.