Chinese mobile marketing company, Mobvista, this week listed on the National Equities Exchange and Quotations (NEEQ). The NEEQ is China’s newest stock market. Known as “the third board”, it is representative of China’s economic transformation.
Mobvista lists on NEEQ
Following the listing, the company plans to raise more funds to speed up growth and monetisation, following a Series A in 2014 worth $12m and a Series B in July 2015, raising $31.3m.
In addition, it wants to accelerate coverage across North America, Europe, South Asia and Southeast Asia.
Mobvista’s mobile marketing platform now covers 240+ countries and 10bn impressions daily. Major customers include Baidu, Alibaba, Uber as well as Flipkart. This year, the company has established strategic relationships with Google AdWords, Twitter and Facebook.