Mobvista’s Philex Chen, Regional Director EMEA at the App Promotion Summit Berlin


Philex Chen is a Regional Director at Mobvista, the industry-leading mobile advertising platform and overseas mobile game publisher. He is responsible for Mobvista’s presence in the EMEA market. Formerly, Philex was the Wireless Director for Huawei Technologies in the Czech Republic. Huawei is the No. 1 wireless network solution provider in the Czech market. In this role, he designed innovative 4G LTE solutions for nationwide coverage. Philex has 5 years working experience in Europe.


Want to know how to promote your apps in 6 months and get 100 million installs? How to use technology for user targeting and optimization? How to build diversified traffic portfolio to reach the audience worldwide? Learn from Mobvista’s experience with Philex Chen, our Regional Director EMEA at the App Promotion Summit Berlin (APS Berlin) on Tuesday, December the 3rd in the capital of Germany.

As a Premium Sponsor of APS Berlin 2015, Mobvista invites you to join this event that will once again bring 250-300 developers, media companies, app studios and brands from across the app and game marketing landscape together with the leading mobile ad networks, cross promotion exchanges, software providers and agencies.

APS Berlin will mix up presentations, panel discussions, debates and audience interaction. All the presentations are a maximum of 20 minutes to ensure that speakers deliver relevant, essential and practical information.


Don’t miss the chance to meet Philex Chen, Mobvista’s Regional Director EMEA with his presentation “GOING GLOBAL – WHAT WE LEARNED PROMOTING AN APP TO 100 MILLION INSTALLS IN 6 MONTHS” and adopt the best practices for globalisation and localisation on different markets.

Visit our booth in the Marketplace of the Hotel Adlon Kempinski – the best “Overseas Business Hotel” according to the readers of the British edition of Condé Nast Traveller.

  • When: December 3rd, 2015.
  • Where: Hotel Adlon Kempinski, Unter den Linden 77, 10117 Berlin, Germany

You can find out more on the APS website here, check out highlights from APS Berlin 2014 here, and can find the full agenda here.