Mopub recently rolled out support for rewarded video ads on its platform. Working with network partners Unity Ads, AdColony, Vungle, and Chartboost, publishers are now able to engage app users by offering them the choice to view video ads in exchange for rewards. Rewarded videos enhance the user experience and allow them to discover in-app purchases. The format represents a more positive way for customers to engage with ads.
Mopub rolls out rewarded video ad support
The new solution helps publishers earn revenue from the four participating major advertising networks, adding full mediation controls for video, fullscreen and banner ads. Jonathan Simon, Director of Marketing of mobile entertainment software maker, Magmic RV, says:
“Working with MoPub means we can work with any ad network we want for rewarded videos because their custom events code is so solid. We’re excited to bring our top mobile games to market with a great incentive for our users to stay engaged in the game.”
Simon says he chose the solution for three reasons: the new tool features a single platform approach to streamline ad management and set-up; it presents an opportunity for higher eCPMs than regular video; and Mopub’s team of experts provide guidance and consultation on best practices to help advertisers get started.
Mopub plans to expand its solution by adding more ad networks over the coming weeks.