MOVIT Media Corp., maker of the MovIt app that helps users eliminate international roaming charges, has announced an ad agreement with mobile ad exchange Smaato. The announcement follows the recent launch of the MovIt mobile app on the Google Play store.
The MovIt app
The MovIt app enables travelers to use their mobile phones outside of their coverage area at minimal local call rates via a local SIM card without the need to purchase an international number or an expensive calling package from your provider.
Stephen D. Inouye, CFO, MOVIT, explains:
“Our agreement with Smaato will go a long way in helping us to achieve a revenue stream through advertisements on the MovIt App. We see this opportunity as our first step to moving to a revenue model that could easily eclipse any revenue stream from our individual app users. The ability of Smaato to use our MovIt app technology to strategically target advertising for advertisers makes for a win-win relationship for MOVIT and Smaato.”