mParticle partners with comScore for better measurement of mobile campaigns

mParticle

Source mParticle

Customer data platform, mParticle, has just made it easier for clients to measure their campaigns. The company announced a partnership with comScore which enables publishing clients to employ comScore’s audience and ad measurement solutions through mParticle’s platform.

The comScore SDK is now implemented for usage via mParticle.

Adam Biehler, Head of Partnerships at mParticle, says:

“The most important initiative on nearly every media company’s agenda in 2017 is to synthesize data and measurement across mobile and connected devices. We are thrilled to work with comScore to make it easier for leading publishers to improve third-party measurement without the complexity of deploying and maintaining multiple SDKs.”

Customers of mParticle and comScore will be able to take advantage of the SDK integration and can log into the client platform to configure their comScore settings. The integration offers insights on app users and audiences.

As mobile demands more and more user time, Nick Tabbal, senior vice president at comScore, explains:

“With mobile apps approaching 60% of overall time spent on digital devices, and with 18-24 year olds spending as much as 73% of their digital time in apps, quality app measurement is more critical than ever for brands and publishers. We are excited to work with partners like mParticle to help the industry remove development barriers, break down data silos and better understand the behavior of their cross-platform audiences.”