App retargeting solutions provider, myThings, just launched its new Mobile Analytics Partners Program (MAPP) which lets marketers run app retargeting campaigns without the need to embed an additional SDK. Developers simply set up their myThings app retargeting campaigns via their existing SDK integrations. Approved attribution partners Kochava, AppsFlyer, TUNE and adjust provide tracking and attribution solutions.
myThings rolls out Mobile Analytics Partners Program
Assaf Suprasky, CEO, myThings, says:
“User retention presents a significant challenge to app developers, who are shifting spend from acquisition to re-engagement. myThings MAPP helps streamline the re-engagement process by guaranteeing developers an SDK bypass route for seamless integration of our app retargeting campaigns via the largest and most renowned app attribution providers to quickly reach and captivate abandoners – which is essential to successful re-engagement.”
The partnership with approved attribution providers means that myThings will be able to optimise campaigns for higher returns on ad spending by utilising the in-app, post-install event data which is tracked by attribution partners.
Indeed, Oren Kaniel, Co-Founder and CEO of Appsflyer confirmed that the partnership was an important step in enabling app developers to yield better ROI and grow user retention.
Charles Manning, CEO, Kochava, adds:
“Kochava believes in empowering developers with the most innovative features and most advanced tech in the industry. We are excited to help our customers extend the measurement and optimization of their mobile re-engagement efforts by integrating with myThings, a retargeting provider that fully leverages the extensive flexibility of the Kochava platform for maximum segmentation and relevancy within app retargeting campaigns.”