Digital and mobile advertising automation provider, Nanigans announced the extension of its software to integrate with Instagram. The move strengthens the company’s vision to establish itself as a leading player in automated digital and mobile advertising.
Nanigans launches mobile ad software for Instagram
Instagram has a powerful global community of over 300m active users per month and mobile advertising revenues are projected to grow to $2.8 billion in 2017, according to eMarketer. Nanigan’s Software-as-a-Service (SaaS) solution gives campaign creators full control and automation to advertise using a single solution and interface. Its performance ad technology for Instagram features end-to-end management, measurement as well as campaign optimisation, to increase ROI and lifetime user value. Ric Calvillo, Co-founder and CEO, Nanigans, explains:
“We’ve seen growing demand from both current and prospective customers to access the Instagram advertising ecosystem programmatically. Instagram has a large and highly engaged global user base, and their latest release to support Facebook targeting and an expanded set of ad types presents a compelling opportunity for our direct response advertisers. We look forward to helping these performance marketers scale their campaigns and benefit from reaching audiences cross-channel.”
The company’s software contributes to $500m in ad spending annually. Nanigans has offices in Boston, New York, San Francisco, Seattle, London, Sydney, and Singapore.