Nanigans rolls out mobile advertising software to Instagram
Digital and mobile advertising automation provider, Nanigans announced the extension of its software to integrate with Instagram. The move strengthens the company’s vision to establish itself as a leading player in automated digital and mobile advertising.
Nanigans launches mobile ad software for Instagram
Instagram has a powerful global community of over 300m active users per month and mobile advertising revenues are projected to grow to $2.8 billion in 2017, according to eMarketer. Nanigan’s Software-as-a-Service (SaaS) solution gives campaign creators full control and automation to advertise using a single solution and interface. Its performance ad technology for Instagram features end-to-end management, measurement as well as campaign optimisation, to increase ROI and lifetime user value. Ric Calvillo, Co-founder and CEO, Nanigans, explains:
“We’ve seen growing demand from both current and prospective customers to access the Instagram advertising ecosystem programmatically. Instagram has a large and highly engaged global user base, and their latest release to support Facebook targeting and an expanded set of ad types presents a compelling opportunity for our direct response advertisers. We look forward to helping these performance marketers scale their campaigns and benefit from reaching audiences cross-channel.”
The company’s software contributes to $500m in ad spending annually. Nanigans has offices in Boston, New York, San Francisco, Seattle, London, Sydney, and Singapore.