Native ads are on the rise – MoPub ads inventory grows 8x
MoPub, the mobile publishing platform for developers, just released figures which are pointing to strong growth of its mobile native ads. According to the company, as of June 2015, the number of apps using native ads in the MoPub Marketplace increased eightfold. Publishers on the Marketplace experienced positive results with a 73% increase in eCPMs for native ads between June 2014 to June 2015.
June 2015 vs June 2014: Native ad eCPMs increased by 73%
With twice the number of DSPs buying native ads inventory, spending grew almost five times, or 387% over the last 12 months.
Native ad spending increased 5x
Liftoff, the mobile app marketing and retargeting platform, noticed stronger performance and scale when buying inventory from the Marketplace for its client SeatGeek, a ticket search engine. Mark Ellis, CEO, Liftoff, says:
“MoPub Native Ads proved to be the best solution for an advertising partner like SeatGeek because of the amount of scale they provide for this type of ad unit. Delivering quality performance and achieving brand/performance results through these kinds of well-matched partnerships is a win for everyone involved.”