Digital Turbine, the mobile advertising and app monetization firm, announced that its native app installs have shown a 25% conversion rate.
Digital Turbine positive conversion rates
Whilst, the way ad agencies are capturing mobile audiences is changing, more marketers have been utilizing targeting features and incorporated a native app delivery strategy. Indeed, native app installs are similar to native ads and can be seamlessly installed onto a new Android smartphone when a user activates it for the first time. That’s quite some strategy for clients who want their apps in consumer hands.
Matt Tubergen, EVP Digital Turbine Media, explains:
“Conversion rates for our Native App Installs average about 25 percent. Compared with traditional display advertising, where app install conversion rates vary from 1-2 percent, native app installs simply outperform legacy display ads, and provide a less intrusive experience for the end customer. Providing the right customers with the right app, at the right time creates a better brand experience.”
Digital Turbine delivers mobile products and solutions for user acquisition, app management and monetization across mobile devices. Its products include the Ignite, mobile device management solution, Discover, a user experience and app discovery tool, Marketplace, the app and content store as well as Pay, a content management and mobile payment solution.
The company recently launched an Advertising Partnership Program which offers advertisers and agencies such as GroupM’s Light Reaction division, AOL, Dentsu and M&C Saatchi access to exclusive ad opportunities where creativity is a top feature and digital innovation is driving results
Chad Gallagher, Global Director of Mobile Platforms at AOL, adds:
“End customers are looking to their devices for a growing number of applications and our advertisers want to reach targeted audiences using a precise approach. Our partnership with Digital Turbine allows us to extend our mobile marketing suite and expand our reach with AOL distributed global advertisers.”