Native app install conversion rates up 25% at Digital Turbine

Digital Turbine -Appia

Digital Turbine, the mobile advertising and app monetization firm, announced that its native app installs have shown a 25% conversion rate.

Digital Turbine positive conversion rates 

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Source: digitalturbine.com

Whilst, the way ad agencies are capturing mobile audiences is changing, more marketers have been utilizing targeting features and incorporated a native app delivery strategy. Indeed, native app installs are similar to native ads and can be seamlessly installed onto a new Android smartphone when a user activates it for the first time. That’s quite some strategy for clients who want their apps in consumer hands.

Matt Tubergen, EVP Digital Turbine Media, explains:

matt tubergen

“Conversion rates for our Native App Installs average about 25 percent. Compared with traditional display advertising, where app install conversion rates vary from 1-2 percent, native app installs simply outperform legacy display ads, and provide a less intrusive experience for the end customer. Providing the right customers with the right app, at the right time creates a better brand experience.”

Digital Turbine delivers mobile products and solutions for user acquisition, app management and monetization across mobile devices. Its products include the Ignite, mobile device management solution, Discover, a user experience and app discovery tool, Marketplace, the app and content store as well as Pay, a content management and mobile payment solution.

The company recently launched an Advertising Partnership Program which offers advertisers and agencies such as GroupM’s Light Reaction division, AOL, Dentsu and M&C Saatchi access to exclusive ad opportunities where creativity is a top feature and digital innovation is driving results

Chad Gallagher, Global Director of Mobile Platforms at AOL, adds:

chad gallagher

“End customers are looking to their devices for a growing number of applications and our advertisers want to reach targeted audiences using a precise approach. Our partnership with Digital Turbine allows us to extend our mobile marketing suite and expand our reach with AOL distributed global advertisers.”