Ampush, the provider of a mobile ad solution that lets marketers advertise across news feeds on social apps including Facebook, Instagram, Twitter and Pinterest, has announced funding of $15m from Red Ventures, the tech marketing and sales company. As part of the deal, the companies will leverage their tech and advertising capabilities to drive growth and Red Ventures CEO, Ric Elias, joins the Ampush Board of Directors.
Ampush provides in-feed mobile ads
Ric Elias, CEO, Red Ventures, says:
“We’ve known the team at Ampush for a long time, tracked their progress, and have developed a strong relationship as they’ve continued to grow. We look forward to collaborating and leveraging both of our platforms as we continue to evolve in a rapidly changing digital landscape.”
Ampush, based in San Francisco, provides a single dashboard platform that drives ad buying, optimisation, insights and helps marketers acquire consumers across industries such as travel, media, entertainment, eCommerce, gaming and financial services. Jesse Pujji, CEO of Ampush, adds:
“Ampush is known to be the performance leader in native mobile marketing. Red Ventures has built the strongest value proposition of any company that grew up in the search era. This partnership makes a lot of sense because it will enable us to deliver end-to-end performance capabilities and propel more growth for their partners and ours.”
Red Ventures provides analytics and technology to help optimise the consumer acquisition channel across industries such as home services, insurance, energy, financial services and software.
Both companies are focussed on performance marketing and will be able to leverage each other’s expertise.