New and noteworthy mobile advertising product launches – AerServ, AppLift and AdSecure

AerServ integrates with Google’s DoubleClick

Audience management technology for mobile publishers and marketers, AerServ, recently partnered with Google for its Exchange Bidding solution. That means mobile publishers who are using DoubleClick for Publishers will gain instant access to AerServ’s aerMarket network that contains premium brand ad campaigns.

Josh Speyer, AerServ’s CEO, explained:

“Historically, mobile app publishers constantly faced the challenge of balancing speed and demand for their inventory. Our partnership with Google’s Exchange Bidding solves this frustrating issue by significantly streamlining pricing and prioritization decisions for each mobile impression in real-time.”

The integration allows publishers to access quality mobile demand and AerServ demand partners can compete for ad impression based on price and priority.

AppLift launches new reporting dashboard for DataLift360

AppLift, the mobile ad tech firm, recently launched a new reporting dashboard for its DataLift360 platform. The update offers enhanced transparency and measurability across the app ad ecosystem.

With the latest addition, advertisers can compare their own benchmarks against those by industry and optimize their campaign performance. All industry benchmarking is anonymized, real-time and indexed across the mobile DSP.

DataLift36’s LTV-reporting offers an overview of post-install activity of acquired users, which should also help mobile advertisers to compare their ad performance on install volume and effective Cost Per install as well as region and operating system. Retargeting tools are also included.

“App advertisers often perceive they are lacking relevant benchmarking data to compare their app advertising against similar apps’ strategies,” explains Tim Koschella, CEO of AppLift. “Our industry benchmark dashboard lets advertisers gain insights on whether their pricing strategy and the resulting install volumes are competitive when benchmarked against industry peers, and to strategically use these insights to optimize their campaigns.”

AdSecure rolls out ad scanning tool for 3G mobile carriers

AdSecure, the verification tool used by ad networks and publishers, has just rolled out an updated version of its mobile ad scanning technology which now implements 3G proxies across a greater number of countries and mobile carriers.

The new platform will let clients access live campaign scans that target specific mobile users by 3G and WiFI connection.

If a fraudulent or malicious campaign or landing page is detected, the client receives an email that includes a comprehensive assessment of the anomalies. AdSecure hopes that this provides an improved understanding of the advertising redirection chain.

The feature has been deployed across 16 countries and supports 50 mobile carries, including:

  • Austria: A1 / T-Mobile / Three
  • Belgium: Base / Orange / Proximus
  • Brazil : Claro /OI / TIM / Vivo
  • Canada: Bell / Rogers / Telus
  • France: Bouygues Telecom / Free / Orange / SFR
  • Germany: e-plus / O2 / T-mobile / Vodafone
  • India: Airtel / Vodafone / Idea / Aircel
  • Italy: Three / Tim / Vodafone / Wind
  • Mexico: AT&T / Movistar / Telcel
  • Netherlands: KPN / T-Mobile / Vodafone
  • Poland: Plus / T-Mobile
  • Portugal: Meo / Nos / Vodafone
  • Spain: Movistar / Orange / Vodafone / Yoigo
  • Switzerland: Orange / Sunrise / Swisscom
  • UK: EE / O2 / Three / Vodafone
  • USA: AT&T / Sprint / T-Mobile / Verizon