New mobile marketing agency Heracles officially launches


Heracles is a newly launched mobile marketing agency and consultancy founded by Eric Seufert, former VP of User Acquisition and Network Engagement at Rovio Entertainment Ltd. and Christian Calderon, CRO for Ketchapp.

Mobile marketing agency Heracles launches



The company offers full-service campaign management for app developers to launch paid growth campaigns across various networks. Campaigns are fully transparent for ROI and ad spend.

In addition, Heracles is currently building a suite of analytic tools to help clients acquire users more effectively. It expects the first tools will be available in beta in fall 2016.

The company is also offering a range of process and automation consulting services. These include user acquisition strategies such as revenue modeling, strategy and process development, network integration, tool development, report design, and campaign optimisation.

As a special service, Heracles is offering Soft Launch-as-a-Service to manage a brand’s soft launch, including campaign reporting and providing guidance on product development and global priorities.