Mobile ad and discovery platform InMobi has rolled out a mobile-first, in-app remarketing platform in the US that lets marketers and app developers retarget their existing users across the platform of 1.5bn unique mobile devices.
This means that advertisers can generate their own growth strategies from acquisition to post-install activation, increasing engagement and purchases.
InMobi launches in-app retargeting platform
Among the features of the new platforms, InMobi offers something for everyone. For example, retail apps can target newly acquired users through custom offers, whilst entertainment apps can push subscriptions by showcasing carousels of top tracks or videos. A ride hailing app may retarget a user at peak office hours and promote a discount whilst game developers can engage players with extra in-game lives or free tokens.
InMobi offers a wide variety of formats to achieve maximum engagement, including video ads, carousels and native ads. The platform also includes a Dynamic Audience Builder for audience segmentation and retargeting attribution by in-app behavior and purchase history. Dynamic Creative Optimisation features include context signals as well as real-time stock availability, pricing and user context and profile. The InMobi SmartBidder lets advertisers receive campaign bids in real-time based on users’ propensity to convert and maximum ROAS.
Charles Manning, CEO at Kochava, praises:
“InMobi’s remarketing platform is a strong extension to its existing suite of robust user acquisition solutions. For advertisers buying at scale, the remarketing platform offers a flexible, events-based rules engine for audience segmentation and campaign optimisations by processing billions of in-app user events per day. This, combined with personalised creatives and Kochava’s configurable attribution settings and deep-linking capabilities, make for a powerful combination to reach your target audience.”
The new platform is currently in use by top US retailers, game developers and travel and entertainment companies. Travel apps have seen some of the largest uplift in sales of up to 80%, whilst entertainment and gaming apps saw 15% of dormant users being reactivated.
Abhay Singhal, Co-founder and Chief Revenue Office at InMobi, explains:
“App-to-app retargeting is a complex business and very few players have the right mobile-first technology to do this effectively, let alone at scale. After seeing great success with a wide range of clients globally, we are excited to launch this platform in the US today.”