NUVIAD launches hyper retargeting for mobile in-app ads

Screen shot 2015-08-18 at 8.37.06 AM

Real-time bidding tech provider, NUVIAD, recently rolled out its new mobile in-app Hyper-Retargeting technology. Hyper-Retargeting enables marketers to define mobile app users by location, apps used, phone brand and make as well as other attributes. The resulting lists are then used in cross-targeting with other campaigns for best targeting.

NUVIAD provides algorithmic mobile media trading

app_block112

Source: nuviad.com

Rafi Ton, CEO, NUVIAD Technologies, says that customers who started using the Hyper-Retargeting feature successfully increased their campaign performance. He says:

3adaed5

“We effectively managed to show that RTB CPM buying for large scale performance campaigns is not only possible but also highly profitable if done correctly. The combination of accurate targeting, Hyper-Retargeting and new ad formats – focusing on Native Advertising yields positive ROI for both CPI and CPA campaigns.”