Ofcom has launched a text-to-register service which allows mobile phone users to opt out of unsolicited sales and marketing calls. Registered numbers will be officially added to a UK ‘do not call’ database, by texting “TPS” (Telephone Preference Service) and their email address to 78070.
The company confirmed that it’s not legal to make unsolicited sales calls to numbers which are part of the TPS registry.
Ofcom rolls out ‘text-to-register’ service to opt out of sales calls
Ofcom found that just half of mobile users are even aware that they can opt-out of sales calls, whilst 88% of landline users do know such a service exists.
Lindsey Fussell, Consumer Group Director, Ofcom, says:
“Many millions of landline customers already take advantage of the protection the TPS gives against nuisance calls, and we want to ensure it’s as easy as possible for mobile users to do the same. We encourage anyone who wants to reduce the number of frustrating and unwanted calls to their mobile phone to register with the TPS today.”
Just 2.9m mobile phone numbers (around 3%) are currently registered on the TPS database, whilst numbers for landlines are significantly higher at around 85%.
The texting option makes it even easier to opt into the process and registrants will notice a gradual decline in unsolicited calls. Indeed, those registered were found to have a drop of 31% in marketing calls.
John Mitchison, Head of Preference Services, Compliance and Legal, The DMA, says:
“Rogue callers operate illegally and against the interests of ordinary people. Texting will make it easier for people to register their mobile numbers on the TPS, which is the only official no-call list, and help us stamp out rogue callers once and for all by giving the Information Commissioner more ammunition to prosecute these cases.”