OmniVirt, which provides 360° virtual reality experiences for mobile and digital advertisers, has rolled out 360° VR Video to power more immersive experiences on Snapchat.
Among advertisers who have already trialled VR video in Snapchat using OmniVirt’s solution are Chick-Fil-A, Universal Pictures, and Netflix.
The process is simple: using MRAID/HTML5 tags, publishers and advertisers can promote 360° video ads inside their mobile apps.
360° video adverts have already proven to be a format to watch in 2017. Brands who tested the format saw their CTR boosted by up to 30%. That’s a promising start.
At the heart of what makes 360° VR experiences so attractive is the emotional connection to the end user. As experiences become more immersive, so does demand for ads which satisfy these needs. In addition, the VR experience allows the consumer to be in control, which makes the ad all the more compelling.
Late last year, Snapchat rolled out its first 360 video campaign with Sony Pictures. That’s where Brad Phaisan, CEO of OmniVirt, sees a gap in the market. He explains:
“Based on our customers’ feedback, advertisers are required to provide Snapchat a 360° experience that works on the web. Given our robust mobile web 360° VR Video player, we have quickly become the easiest way to get your VR campaign up and running inside of Snapchat.”
Powering 360° VR video on Snapchat is easy. Brands just have to upload their content to OmniVirt and provide that web-link to Snapchat.
OmniVirt experiences also work on Twitter, New York Times, Wall Street Journal, Vice, AOL, Fox Sports and other platforms.
Take a look at their latest example for Netflix Original Series Ultimate Beastmaster.