OpenBack expands mobile app notification platform with US office opening


OpenBack, the mobile app notification platform, has officially launched its first US office. Originally founded in Europe, the firm has expanded into the US to cater more effectively to its increasing number of US clients.

OpenBack provides mobile app notification features



OpenBack provides mobile app notifications and engagement tools. Its platform provides a range of notification management features including multi-messaging types such as SMS, email and in-app, intelligent routing across various devices, deep-linking and post delivery update, among others.

Indeed, notifications are one good solution to reach consumers on their mobile devices. According to a report from Kahuna, push notifications can double retention rates. Opt-in rates for push notifications have remained fairly strong across Android devices with 87% of users opting in compared to 47% on iOS.

Opt-in rates for push notifications



David Shackleton, Chief Executive, OpenBack, says:


“We have always aspired to be a US first company with European roots, and having had key clients in the US for a while now, we were overdue to start serving them from the US. We’re delighted to have a great team on the ground to deliver and being scaling up our US operations.”

The company enables mobile apps to utilize real-time device data and machine learning to deliver messages at the right time for users and manage notifications after delivery. OpenBack says clients have seen interaction rates of over 65%, compared to 8% for static push notifications.