Mobile and digital advertising, tech and engagement platforms, mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude, have come together to form the OpenGDPR – a framework for complying with GDPR mandated data subject rights.
The (GDPR) reigns in brand control over user data to ensure enhanced privacy, access, and erasure within one month.
Non-compliant parties face fines. The scale of the ruling is not clear, but companies could see millions of requests which would require them to take action across various systems that process and store personal data.
The new framework comprises of a public API as well as recommended best practices to implement and maintain a connected and compliant stack.
“With GDPR less than 90 days away, it’s crucial for brands to not only have their own policies and processes in place to ensure compliance, but feel secure knowing their partners do as well. GDPR compliance is simply too important to leave to chance and until now there was no best practice set on how to honour data subject rights,” said Michael Katz, CEO and co-founder of mParticle. “Brands who work with technology companies that are part of the OpenGDPR initiative can be confident that best-in-class GDPR solutions are being deployed on their behalf. ”
The group says that the OpenGDPR adoption by brands ensures that they can address data subject requests across partner ecosystems more reliably.
At the same time it provides the tools to make data subject request management a more manageable and efficient task for brands. For tech companies, the OpenGDPR ensures that requests are dealt with minimal custom development efforts.
Oren Kaniel, CEO and Co-founder of AppsFlyer added:
“We are committed to empowering marketers and businesses on their path towards GDPR compliance, and the OpenGDPR initiative creates a framework designed to help the entire ecosystem further embrace and navigate data subject requests in a post-GDPR world.”
OpenGDPR will be launching its standards and best practices over the course of 2018 and beyond.