OpenX, provider of a programmatic ad marketplace, today announced strong growth within its header bidding and mobile programmatic advertising solutions. The success follows the launch of its real-time guaranteed (RTG) buying for mobile ads and OpenX Bidder for Apps. It also rolled out a server container solution to manage multiple header bidding tags.
OpenX announces growth in header bidding and mobile programmatic ad trends
Tim Cadogan, CEO, OpenX, says:
“Q1 has been all about cranking our already leading position in header bidding, continuing our intense focus on building the highest quality marketplace, massively scaling our mobile business and laying the foundations for new business models like real-time guaranteed (RTG) – all so that we can deliver on our mission to maximize revenue for our publishing customers. We’re pleased we’ve made such a strong start to the year and are immensely excited about the value we can create for our customers in the remainder of 2016.”
During the first quarter of 2016, OpenX header bidding grew 300% the year over. Comparatively, the OpenX Bidder generated 95% more revenue than the average header bidding partner. It had some of the highest revenue contribution for 89% of publishers and clients experienced revenue lifts from 20%-50% and more.
At the end of Q1 2016, mobile made up 50% of the company’s total global volume, a 180% increase from 2015. The company says it returns 50% higher CPMs on mobile apps than web.
In addition, it launched its OpenX Bidder for Apps in February which increases demand and competition for mobile app inventory to drive a stronger yield for mobile app publishers.
OpenX is now also a certified Accelerated Mobile Pages partner. This enables clients to enhance the mobile user experience.
The company’s real-time guaranteed (RTG) provides direct, guaranteed programmatic deals through its real-time bidding technology. Publishers gain certainty that there is demand whilst advertisers can prioritise access to premium inventory.
OpenX has had a strong start to the year, reporting a net revenue of $140m and 40% organic growth YOY.