Opera Mediaworks recently announced the expansion of its mobile ad platform to include marketing automation which will enable app developers to monetise and increase their user retention and engagement at the same time.
Opera Mediaworks expands mobile advertising platform to include automation platform
In cooperation with AdColony and Yvolver, the new offering is being integrated into Opera Mediaworks and AdColony SDKs and will feature in-app ads with Instant Play HD mobile video technology. Yvolver delivers an app developer engagement platform and has more recently become a part of Opera Mediaworks. The deal ensures developers can grow retention and maximise their apps’ potential through in-app purchases, cross promotion and premium offers.
The platform features analytics, A/B tests, advanced player segmentation, IAP validation, real-time rewards and native messaging.
Will Kassoy, CMO, Opera Mediaworks, says:
“Our vision has always been to help developers with their strategic goals of driving strong engagement, retention and to maximize monetization while balancing the highest-quality user experience. Mobile app lifecycles are getting longer and, among top grossing apps, we see the ‘big getting bigger’. To address these trends, we are expanding our platform beyond just ad monetization but to include tools to drive deeper engagement and retention to keep their customers coming back for more.”
Opera Mediaworks recently released Q2 financial results, up 82% the year over with revenues of $92.9m.