Opera Mediaworks has launched Opera House, a creative studio where it will work with brands and agencies to create mobile ads which make the best use of smartphone technology, in the most creative way, to meet the needs of an advertising campaign.
Will Kassoy, CMO at Opera Mediaworks, said:
“Opera Mediaworks is committed to helping brands maximize their creative impact — combining the best of art and technology. Opera House serves as the perfect conduit to combine highly interactive videos and rich-media ad products in the ecosystem, intertwined with precise data-driven audience targeting and the power of storytelling to deliver breakthrough marketing at scale.”
Opera House has teams in the U.S., Europe, Asia, Latin America, and Africa, and will help build campaigns around the use of native and short-form video, and ads that tap into trends such as the selfie, or use sensors built into a user’s device.
Carl’s Jr and 72andSunny worked with Opera House to produce its 2015 Superbowl ads
Several brands have already been working with Opera House on their campaigns, including Carl’s Jr. and 72&Sunny, which teamed up to produce the range of ads you see in the video above. The campaign aired during the Superbowl, and made use of Opera Mediaworks Instant-Play video technology.
You can learn more about Opera Mediaworks by visiting its company profile here.